Hugo Deed

Hugo Deed

Managing Director of AWEnergy

Hugo leads AWEnergy, Arnold White Group’s EV charging station business. He brings a wealth of experience in complex commercial projects, with a career spanning over fifteen years in military and civilian roles, specialising in the EMEA region.

Most recently, Hugo was the Managing Director for Pegasus Strategic Advisory, offering dedicated consultancy services to UK companies entering and trading within Middle Eastern and North African markets.  Prior to this, Hugo worked on the European Flow Credit desk at Goldman Sachs in London and with the banknote printer, De La Rue Plc, specialising in Middle East sales. Hugo started his career in the British Army, as an officer in the Parachute Regiment.

Hugo holds an MA in Arabic and French from the University of Edinburgh and an Executive MBA from Warwick Business School.